Weekender: Campaign Trail: Kind taps limited-edition packaging as purposeful creative

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Marketing Dive's Top News Weekender | March​ 7,​ 2020 Column Campaign Trail: Kind taps limited-edition packaging as purposeful creative Timed to International Women's Day, a move by the snack maker tailored a popular item's packaging to a campaign mission while maintaining the brand's core visual identity. Sonic Drive-In shifts away from '2 Guys' to showcase real families The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people. Nonprofits and consumer brands borrow from each other's playbook to engage millennials Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands. Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations. Buffalo Wild Wings hosts experiential sleepover for March Madness Entrants must share a video on social media showing their basketball fandom to win a two-night stay at the BnB-Dubs in Chicago. Hefty taps world's strongest man for 1st sustainability-focused campaign Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Will loyalty programs gain renewed value in a cookie-less era? Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy. Study Shows Gen Z Prefers to Purchase In Stores Many formerly online-only brands such as Casper and Allbirds are opening showrooms to stay competitive. Learn how to site your next store in our upcoming webinar. Register Now Best of What We're Reading Digiday ‘Publishers are going to screw it up’: Confessions of a CPG marketer on life after third-party cookies Business Insider eBay, Domino's, and more are using AI that's eerily human-like to write ads and emails — the CEO behind the tech explains how it works Adweek Travel Uncertainty Leaves Agencies in Wait-and-See Mode on Booking for Cannes Lions The Wall Street Journal Facebook Removes Trump Campaign Ads, Citing Census Interference Policy MediaPost Olympics 90% Sold At $1.25B, NBCU Insured If Games Are Cancelled Variety Coronavirus Spread Benefits Netflix, Other ‘Stay-at-Home’ Companies, Analysts Say Suggest a story we should read From Our Library Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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