March 23 - Ford, Guinness score high with virus-related ads | Popeyes shares Netflix password

Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus; Why brands are doubling down on hip-hop talent; Toyota, Hyundai pivot to ads sharing optimistic message; E-commerce sites boost ad spend as COVID-19 drives orders View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 23,​ 2020 BROUGHT TO YOU BY — Cheetah Digital Webinar Reveals New Consumer Data Study Learn how consumers feel about their privacy, data & their preferences across email, social and targeted advertising. Get the report by attending our webinar. Ford, Guinness coronavirus-related ads score well with general population, study says Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found. Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus  A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers. Deep Dive Why brands are doubling down on hip-hop talent Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides. Toyota, Hyundai pivot to ads sharing optimistic message Following Ford, the carmakers cut their respective campaigns around spring sales events to run supportive messaging during the pandemic. E-commerce sites boost ad spend as COVID-19 drives orders Ad spending doubled to $9.6 million during the first week of March from a month earlier, according to research from MediaRadar.  Column Campaign Trail: Fanta satirizes cinematic sports clips in 'idiot influencer' ads A 90-second hero spot and OOH placements from the soda brand feature real-life internet personalities goofing off to emphasize the importance of play. Read more news Reach B2B Decision Makers in Your Industry Want to reach decision makers at Fortune 500 companies across more than a dozen competitive industries? Learn how we can help position your brand as a key resource and leader in this space. Download the media kit What We're Reading Ad Age Coke puts social distancing message in Times Square AdExchanger The OOH Renaissance Was Here – And Then There Was Coronavirus CNN Canada and Australia will not send athletes to Tokyo Olympics MediaPost Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio View all resources Upcoming Events Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET How Columbia Sportswear Turned Its Operations into a Competitive Advantage April 14, 2020 - April 14, 2020 | Webinar 11am ET How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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