March 25 - Unilever pledges $540M support | Facebook's ad business 'weakening' despite usage spike

Facebook says ad business 'weakening' despite usage spike under coronavirus; Diageo CMO Saller steps down after 20 years with spirits giant; Coca-Cola pauses all marketing in Great Britain; 'We Are the Countervirus' PSA launches on digital OOH, social media View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 25,​ 2020 BROUGHT TO YOU BY — Cheetah Digital Webinar Reveals New Consumer Data Study Learn how consumers feel about their privacy, data & their preferences across email, social and targeted advertising. Get the report by attending our webinar. Unilever may help finance smaller agencies during pandemic The CPG giant pledged $540 million to support partners in its supply chain in a move to fight coronavirus-related economic challenges. Facebook says ad business 'weakening' despite usage spike under coronavirus People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized. Diageo CMO Saller steps down after 20 years with spirits giant Serving as marketing chief since 2013, she earned frequent industry accolades, particularly for her work around gender equality. Coca-Cola pauses all marketing in Great Britain While some brands opt to adjust their campaigns, the beverage giant is responding to the pandemic by halting Q2 marketing efforts in the region altogether. 'We Are the Countervirus' PSA launches on digital OOH, social media The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic. Opinion Staying human amid the pandemic Corona is learning how consumer behavior is painfully fickle, especially when fear invades, writes agency CTP's Grant Pace. Its CEO's ability to put a more human face on his brand may help it come out healthier than ever.​ Deep Dive Why brands are doubling down on hip-hop talent Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides. Read more news Reach B2B Decision Makers in Your Industry Want to reach decision makers at Fortune 500 companies across more than a dozen competitive industries? Learn how we can help position your brand as a key resource and leader in this space. Download the media kit What We're Reading Ad Age Assessing the brand fallout from Olympics delay Adweek COVID-19 Puts Experiential Careers on Hold For Young Talent MediaPost ANA 'Suspends' Brand Activation Conference Bloomberg YouTube to Limit Video Quality Around the World for a Month Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET How Columbia Sportswear Turned Its Operations into a Competitive Advantage April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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