March 19 - Hyundai celebrates boundary-pushing Gen Z, millennials | CMOs must shift strategies amid coronavirus

Gartner: CMOs must shift strategies amid coronavirus threat; Comscore, Kargo implement new brand safety tools addressing coronavirus; 65% of advertising professionals fear layoffs from pandemic, report finds; Your brand's real offering to Gen Z is community View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 19,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Ways that Location Intelligence Can Improve Revenues Many formerly online-only companies are evolving, with direct-to-consumer retailers like Casper and Allbirds opening showrooms. Learn more in this upcoming webinar: Register now. Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign The ads play up the car's performance and tech features while showcasing how younger generations like to challenge the norm. Gartner: CMOs must shift strategies amid coronavirus threat The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty. Comscore, Kargo implement new brand safety tools addressing coronavirus Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers. Sponsored Content by Adtaxi Why Connected TV is fundamental to your marketing strategy Join our webinar on April 2 and learn how to create an emotional connection to elevate your brand through Connected TV. Register now. 65% of advertising professionals fear layoffs from pandemic, report finds The ad industry is also seeing the greatest share of employees whose companies are encouraging them to work from home and restricting travel. Opinion Your brand's real offering to Gen Z is community Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel. Read more news Featured Resources FROM: Maritz Motivation Leveraging data to improve loyalty marketing strategies The Split Personality of Loyalty: Uncover insights that allow you to focus on the consumers that matter most to your business The Insider's Guide to Customer Loyalty: Hear strategic advice from loyalty experts to improve your best marketing tool - your loyalty program Is Cash Really King?: Understand a scientific approach to determining whether cash or non-cash rewards are more appealing What We're Reading Ad Exchanger Cannes Lions Postponed Until October MediaPost Traffic Increases 60% To Publishers' Sites Amid Coronavirus The Drum Preparing your marketing plans for the Coronavirus downturn Digiday Virtual dance parties and Slack contests : How ad firms are boosting employee morale during the coronavirus lockdown Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio View all resources Upcoming Event How Columbia Sportswear Turned Its Operations into a Competitive Advantage April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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