March 30 - Will coronavirus reshape agency in-housing debate? | Airbnb pauses marketing to save $800M

Report: Airbnb pauses marketing to save $800M during pandemic downturn; IAB: Mission-based marketing jumps 42% amid coronavirus; Chipotle turns Challenger Series into virtual gaming tournament; Olympics postponement brings confusion to an already nervous ad industry View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 30,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The State of Marketing Personalization In this survey report, we explore insights from brands on their biggest successes and challenges when it comes to knowing their customers and delivering hyper-personalized experiences. Download now. Deep Dive How will coronavirus pressures shape the agency in-housing debate? The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified. Report: Airbnb pauses marketing to save $800M during pandemic downturn With the travel and hospitality industry harshly impacted, the company is enacting a hiring freeze and cutting executive pay. IAB: Mission-based marketing jumps 42% amid coronavirus Despite the current dire mood, there are signs that advertising and marketing activity can rebound during the second half of the year. Chipotle turns Challenger Series into virtual gaming tournament Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts. UPDATED Olympics postponement brings confusion to an already nervous ad industry NBCUniversal sold 90% of its inventory for a record $1.25 billion in national ad sales for the 2020 Olympics, which will now take place July 23 to Aug. 8, 2021. ANA forms committee to address coronavirus-related marketing issues The working group joins executives from across the industry, including from PepsiCo and Target, to provide actionable guidance during the pandemic. Column Comic Dive: Virtual Realities As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely. Read more news What We're Reading Variety Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts The Wall Street Journal Facebook Pledges $100 Million for News Outlets Hit by Coronavirus Outbreak Ad Exchanger Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome Adweek Publicis Groupe Accelerates Global Marcel Launch, Citing Need for Connectivity During Coronavirus Pandemic Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Event 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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