Weekender: Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

Signup Weekender June​ 21,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Zeta Global You’ve got questions? Zeta has answers Part of Zeta’s AI-powered Marketing Cloud, Zeta Answers automates the gap between insights and action. Learn more.   Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin The Martin Agency updated the brand's cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z. E.l.f. brings AI-powered color-matching for makeup to Pinterest In other artificial intelligence-focused news from Pinterest, it is working with Macy's to test auto-collages.  Can Acxiom and Snowflake break the data black box where others failed? The need for privacy-safe identity resolution is one of Acxiom parent IPG's "big bets," even in the wake of Google's decision to keep third-party cookies. Sponsored Content by Marketing Dive’s studioID Smarter marketing: Best practices for maximizing ROI Today’s marketers are under pressure to achieve more with less. Learn how to leverage AI, composable CDPs and real-time insights to enhance your marketing strategy and maximize ROI in this webinar. PepsiCo taps VaynerMedia to evolve in-house agency model A new integrated team weds PepsiCo beverage's internal brand-building expertise with VaynerMedia's ability to activate around social media. Southwest argues seating policy changes are NBD in cheeky new ads A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach. Utilizing Rewards in Customer Acquisition and Retention To acquire and retain lifelong consumers, companies will need to embrace efficient, effective, and consumer-centric ways to reach and engage customers. Learn how in this report. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV View all resources Best of What We're Reading Social Media Today President Trump Delays US TikTok Ban for Another 90 Days Ad Age How closed-door meetings and invite-only events are changing Cannes Grocery Dive Grocery Outlet’s CMO wants to challenge people’s perception of the discounter Digiday WTF is ‘query fan-out’ in Google’s AI mode? Retail Dive Mattel brings AI to the toy box with OpenAI partnership Adweek Tubi Hits All-Time High: Surpasses 100 Million Monthly Active Users Suggest a story we should read Upcoming Event 24 JUN Conference | 3:30 a.m. ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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