March 27 - Brands must build trust as pandemic drains consumers | What coronavirus means for sports marketing

Comic Dive: Virtual Realities; Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents; What coronavirus means for sports marketing; Magna: Digital ad sales will dip 2% in H1 and rebound in H2 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 27,​ 2020 BROUGHT TO YOU BY — Cheetah Digital Get Our Latest Global Consumer Report Join to hear how consumers feel about privacy, data & their preference for email, social and targeted advertising. Report stats available to webinar attendees. Forrester: Brands must build trust as coronavirus saps consumer sentiment Consumers don't have the "emotional energy to engage with, spend with or recommend" brands, but marketers can work to offset that. Column Comic Dive: Virtual Realities As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely. Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents The campaign comes as busy parents are juggling home offices and home schooling during coronavirus-related shutdowns. Deep Dive What coronavirus means for sports marketing The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans? Magna: Digital ad sales will dip 2% in H1 and rebound in H2 Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year. Read more news Reach B2B Decision Makers in Your Industry Want to reach decision makers at Fortune 500 companies across more than a dozen competitive industries? Learn how we can help position your brand as a key resource and leader in this space. Download the media kit What We're Reading CNBC Major advertising holding company IPG withdraws guidance for 2020 as coronavirus economic impact hits clients MediaPost Lexus Launches COVID-19 Creative Adweek As Video Production Stalls, Agencies Rely on Tricks of the Trade BuzzFeed News A Major Brand Stopped Its Ads From Appearing On Coronavirus Content. Here Are The News Sites That Lost Revenue. Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Event 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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