Weekender: Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus

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Marketing Dive's Top News Weekender | March​ 28,​ 2020 BROUGHT TO YOU BY — Cheetah Digital Get Our Latest Global Consumer Report Join to hear how consumers feel about privacy, data & their preference for email, social and targeted advertising. Report stats available to webinar attendees. Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus  A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers. 4As: 56% of consumers interested in brands' COVID-19 initiatives As brands navigate these challenging times, the report points to a few of the ways forward when it comes to finding the right messaging. Ford, Guinness coronavirus-related ads score well with general population, study says Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found. Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic The sportswear brand is also offering its workout app for free as people are urged to remain isolated. E-commerce sites boost ad spend as COVID-19 drives orders Ad spending doubled to $9.6 million during the first week of March from a month earlier, according to research from MediaRadar.  Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What coronavirus means for sports marketing The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans? Deep Dive Why brands are doubling down on hip-hop talent Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides. Reach B2B Decision Makers in Your Industry Want to reach decision makers at Fortune 500 companies across more than a dozen competitive industries? Learn how we can help position your brand as a key resource and leader in this space. Download the media kit Best of What We're Reading MediaPost ANA 'Suspends' Brand Activation Conference Adweek As Video Production Stalls, Agencies Rely on Tricks of the Trade CNN Canada and Australia will not send athletes to Tokyo Olympics Ad Age Coke puts social distancing message in Times Square The Wall Street Journal Coronavirus Emails From Companies May Not Be Calming to Customers Bloomberg YouTube to Limit Video Quality Around the World for a Month Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Event 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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