March 20 - Fanta's 'idiot influencer' ads | Global ad spend growth retracts

Global ad spend growth retracts in response to coronavirus, eMarketer says; 33 organizations call for delay of California privacy law enforcement amid coronavirus pressure; HTC pivots to host annual conference in VR; Local OTT ad spend jumps 127% as connected TV audience grows View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 20,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Ways that Location Intelligence Can Improve Revenues Many formerly online-only companies are evolving, with direct-to-consumer retailers like Casper and Allbirds opening showrooms. Learn more in this upcoming webinar: Register now. Column Campaign Trail: Fanta satirizes cinematic sports clips in 'idiot influencer' ads A 90-second hero spot and OOH placements from the soda brand feature real-life internet personalities goofing off to emphasize the importance of play. Global ad spend growth retracts in response to coronavirus, eMarketer says The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur. 33 organizations call for delay of California privacy law enforcement amid coronavirus pressure The organizations suggested enforcement should begin on Jan. 2, 2021 instead of the July 1 deadline.  HTC pivots to host annual conference in VR As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust. Local OTT ad spend jumps 127% as connected TV audience grows The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier. Read more news Featured Resources FROM: Maritz Motivation Leveraging data to improve loyalty marketing strategies The Split Personality of Loyalty: Uncover insights that allow you to focus on the consumers that matter most to your business The Insider's Guide to Customer Loyalty: Hear strategic advice from loyalty experts to improve your best marketing tool - your loyalty program Is Cash Really King?: Understand a scientific approach to determining whether cash or non-cash rewards are more appealing What We're Reading Bloomberg Olympics Unlikely This Year, Former Team USA Official Says Campaign US Kraft Heinz puts $600 million global media account in review New York Post Amazon buying Lord & Taylor building for $1.15 billion Suggest a story we should read Upcoming Events How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET How Columbia Sportswear Turned Its Operations into a Competitive Advantage April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip