March 24 - Nike pivots amid COVID-19 | Postponed Olympics disrupt ad industry

Olympics postponement brings confusion to an already nervous ad industry; 4As: 56% of consumers interested in brands' COVID-19 initiatives; Why brands are doubling down on hip-hop talent; Marketers struggle with content strategy, tracking ROI, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 24,​ 2020 BROUGHT TO YOU BY — Cheetah Digital Webinar Reveals New Consumer Data Study Learn how consumers feel about their privacy, data & their preferences across email, social and targeted advertising. Get the report by attending our webinar. Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic The sportswear brand is also offering its workout app for free as people are urged to remain isolated. Olympics postponement brings confusion to an already nervous ad industry NBCUniversal sold 90% of its inventory for a record $1.25 billion in national ad sales for the 2020 Olympics, which will now take place next summer. 4As: 56% of consumers interested in brands' COVID-19 initiatives As brands navigate these challenging times, the report points to a few of the ways forward when it comes to finding the right messaging. Deep Dive Why brands are doubling down on hip-hop talent Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides. Marketers struggle with content strategy, tracking ROI, study says Almost half of marketers rate their content as inconsistent, while only 7% say they consider it exceptional. Opinion Staying human amid the pandemic Corona is learning how consumer behavior is painfully fickle, especially when fear invades, writes agency CTP's Grant Pace. Its CEO's ability to put a more human face on his brand may help it come out healthier than ever.​ Read more news Reach B2B Decision Makers in Your Industry Want to reach decision makers at Fortune 500 companies across more than a dozen competitive industries? Learn how we can help position your brand as a key resource and leader in this space. Download the media kit What We're Reading Food Dive Alcohol companies pivot to producing hand sanitizer as coronavirus intensifies The Wall Street Journal Coronavirus Emails From Companies May Not Be Calming to Customers Digiday GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’ Adweek Brands Promote Social Distancing With Altered Logos, Slogans Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio View all resources Upcoming Events Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET How Columbia Sportswear Turned Its Operations into a Competitive Advantage April 14, 2020 - April 14, 2020 | Webinar 11am ET How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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