March 11 - Acura's real-time March Madness spots | Hershey, Coors pull ads to avoid coronavirus insensitivities

Hershey, Coors pull ads to avoid coronavirus insensitivities; ANA: Advertisers extend time to pay agencies for marketing services; Poise and Busy Phillips speak frankly about bladder leakage in new campaign; The age of data privacy: personalization's existential crisis? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 11,​ 2020 BROUGHT TO YOU BY — mGage Top 4 Reasons Your Brand Should be Texting Take your customer experience to a new level by embracing mobile messaging as the cost-efficient business communication channel that it is. Read more! Acura experiments with real-time ad edits for March Madness The carmaker is extending its "Less Talk, More Drive" brand platform with humor and will update ad creative based on game outcomes. Hershey, Coors pull ads to avoid coronavirus insensitivities The former focused on handshakes and hugs, while the latter was gearing up for March Madness with a spot titled the "Official Beer of 'Working' Remotely." ANA: Advertisers extend time to pay agencies for marketing services Payment terms for ad agencies lengthened 27% to an average 58 days as companies seek ways to squeeze cash flow from operations. Poise and Busy Phillips speak frankly about bladder leakage in new campaign The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging. Opinion The age of data privacy: personalization's existential crisis? While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke. Read more news The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our upcoming webinar. Register Now What We're Reading CNBC PepsiCo to acquire energy drink maker Rockstar Energy in a $3.85 billion deal Bloomberg U.S. Probe of Google Should Include Search, Senators Say MediaPost Mazda CMO Dino Bernacchi Resigns Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET 3 Keys to Increasing Customer Lifetime Value April 1, 2020 - April 1, 2020 | Webinar 2pm ET 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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