March 31 - Consumers think brands can lead virus response | DTC coffee brand remotely produces video ad

DTC coffee brand Trade brews virtual meetup in new video ad; Hasbro supports families staying indoors with new online resources; How will coronavirus pressures shape the agency in-housing debate?; Mitigating the damage of mega-event cancellations due to coronavirus View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 31,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The State of Marketing Personalization In this survey report, we explore insights from brands on their biggest successes and challenges when it comes to knowing their customers and delivering hyper-personalized experiences. Download now. Consumers believe brands can lead coronavirus response, but demand practical solutions Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found. DTC coffee brand Trade brews virtual meetup in new video ad Promoting its subscription delivery service, the spot was directed and edited remotely via video conference. Hasbro supports families staying indoors with new online resources Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns. Deep Dive How will coronavirus pressures shape the agency in-housing debate? The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified. Opinion Mitigating the damage of mega-event cancellations due to coronavirus Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm. Read more news What We're Reading Variety NewFronts 2020 Digital Marketing Series Postponed to June CNBC Ad giant WPP pulls dividend, CEO 'very cautious' about the impact of virus on marketing budgets Adweek Publishers May Lower Their Standards on Ad Quality in Search of Revenue Bloomberg No Touching, No Actors as Advertisers Confront Life in Isolation Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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