March 12 - Chips Ahoy resurrects mascot after 6 years | The 'most beloved brands'

Nintendo Switch, American Family ranked 'most beloved brands'; AT&T's Xandr signs Disney, AMC for ad targeting; Half of Gen Z, millennials 'don't know how they'd get through life' without video View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 12,​ 2020 BROUGHT TO YOU BY — mGage Top 4 Reasons Your Brand Should be Texting Take your customer experience to a new level by embracing mobile messaging as the cost-efficient business communication channel that it is. Read more! Chips Ahoy brings back mascot after 6 years to promote mashup flavors The animated icon was described as a "loveable optimist" that will appear in collaborations with content creators and on social media.  Nintendo Switch, American Family ranked 'most beloved brands' Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter. AT&T's Xandr signs Disney, AMC for ad targeting The news came the same day that Xandr CEO Brian Lesser, quoted in the announcement about the deal, resigned from the company. Half of Gen Z, millennials 'don't know how they'd get through life' without video Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found. Read more news The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our upcoming webinar. Register Now What We're Reading NBC News NBA suspends all games as coronavirus spreads MediaPost Cannes Lions Eyes Shifting Festival To October Adweek Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations The Drum Post-WPP Kantar expands analytics capability with Mavens of London acquisition Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET 3 Keys to Increasing Customer Lifetime Value April 1, 2020 - April 1, 2020 | Webinar 2pm ET 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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