Weekender: Taco Bell taps TikTok's vertical video format for TV ad

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Marketing Dive's Top News Weekender | March​ 14,​ 2020 BROUGHT TO YOU BY — mGage Top 4 Reasons Your Brand Should be Texting Take your customer experience to a new level by embracing mobile messaging as the cost-efficient business communication channel that it is. Read more! Taco Bell taps TikTok's vertical video format for TV ad The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys." Hershey, Coors pull ads to avoid coronavirus insensitivities The former focused on handshakes and hugs, while the latter was gearing up for March Madness with a spot titled the "Official Beer of 'Working' Remotely." Kool-Aid Man goes missing in new campaign Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor. Chips Ahoy brings back mascot after 6 years to promote mashup flavors The animated icon was described as a "loveable optimist" that will appear in collaborations with content creators and on social media.  AI rejected by a growing number of marketers, study says One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech. The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our upcoming webinar. Register Now Best of What We're Reading NBC News NBA suspends all games as coronavirus spreads CNBC PepsiCo to acquire energy drink maker Rockstar Energy in a $3.85 billion deal MediaPost Mazda CMO Dino Bernacchi Resigns Bloomberg U.S. Probe of Google Should Include Search, Senators Say AdExchanger Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year? The Drum Why Purell can't talk about the coronavirus in its marketing and communications Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET 3 Keys to Increasing Customer Lifetime Value April 1, 2020 - April 1, 2020 | Webinar 2pm ET 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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