March 17 - Ford shifts marketing to coronavirus relief | Chipotle tackles social distancing on Zoom

Chipotle tackles social distancing with virtual hangouts on Zoom; Coronavirus impacts how people shop and search online, study finds; Travel industry slashes ad spending in half amid coronavirus; Only 12% of marketers say content programs reach the right audience, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 17,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Ways that Location Intelligence Can Improve Revenues Many formerly online-only companies are evolving, with direct-to-consumer retailers like Casper and Allbirds opening showrooms. Learn more in this upcoming webinar: Register now. Ford shifts marketing focus to coronavirus relief program The automaker is extending its Ford Credit service for federal and local disaster relief to include those affected by the pandemic. Chipotle tackles social distancing with virtual hangouts on Zoom As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor." Coronavirus impacts how people shop and search online, study finds While retailers, travel brands and restaurants are bearing the brunt of closures and citywide lockdowns, grocery stores and some CPG brands may​ inadvertently benefit. Travel industry slashes ad spending in half amid coronavirus The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February. Only 12% of marketers say content programs reach the right audience, study finds Digital content could play a larger role for some marketers as trade shows and other events are canceled in response to the novel coronavirus. Deep Dive How brands are taking extra precaution to avoid coronavirus insensitivities Campaigns are getting dropped for fear of associating with the virus, but an overreaction could also have its downsides. Read more news Featured Resources FROM: Maritz Motivation Leveraging data to improve loyalty marketing strategies The Split Personality of Loyalty: Uncover insights that allow you to focus on the consumers that matter most to your business The Insider's Guide to Customer Loyalty: Hear strategic advice from loyalty experts to improve your best marketing tool - your loyalty program Is Cash Really King?: Understand a scientific approach to determining whether cash or non-cash rewards are more appealing What We're Reading Fast Company Inside car advertising’s celebrity arms race, from Kieran Culkin for VW to Brie Larson for Nissan Digiday Your meeting attendees are waiting!: Glad-handing ad execs adjust to remote sales Bloomberg Big Tech Swallows Most of the Hot AI Startups Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio View all resources Upcoming Event How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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