March 18 - 3 ways to strengthen brands amid uncertainty | Hired boosts CTR with new LinkedIn ad format

Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads; Your brand's real offering to Gen Z is community; Ad Council teams with government, media networks on coronavirus PSAs; Buffalo Wild Wings nixes experiential sleepover for March Madness View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 18,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio 5 Ways that Location Intelligence Can Improve Revenues Many formerly online-only companies are evolving, with direct-to-consumer retailers like Casper and Allbirds opening showrooms. Learn more in this upcoming webinar: Register now. 3 strategies for strengthening brands amid coronavirus uncertainty A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate. Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings. Opinion Your brand's real offering to Gen Z is community Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel. Ad Council teams with government, media networks on coronavirus PSAs Viacom and the nonprofit developed #AloneTogether, a social media campaign that encourages people to stay home with live takeovers from celebrity talent, a TikTok challenge and YouTube livestream. UPDATED Buffalo Wild Wings nixes experiential sleepover for March Madness Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location. UPDATED Acura cancels March Madness push featuring real-time ad edits The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes. Read more news Featured Resources FROM: Maritz Motivation Leveraging data to improve loyalty marketing strategies The Split Personality of Loyalty: Uncover insights that allow you to focus on the consumers that matter most to your business The Insider's Guide to Customer Loyalty: Hear strategic advice from loyalty experts to improve your best marketing tool - your loyalty program Is Cash Really King?: Understand a scientific approach to determining whether cash or non-cash rewards are more appealing What We're Reading Adweek Fox Will Acquire Free, Ad-Supported Streaming Service Tubi, Sells Roku Stake MediaPost Hyundai Reveals New Elantra Via Livestream The Wall Street Journal Disney Looks to Sell TrueX, Ad-Tech Firm It Absorbed From Fox The Drum How can brands working with influencers safeguard against 'cancel culture' Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio View all resources Upcoming Events 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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