March 16 - Brand precaution grows amid coronavirus | Pepsi's TV ads highlight new flavors

Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign; EMarketer: Coronavirus will slow 2020 ad spending growth to 7%; Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots; Comic Dive: CMO Shift Change View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 16,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Increase Customer Lifetime Value - Year Round Increasing the number of products per order and encouraging more frequent purchases is key to growing your customer lifetime value. Find out how in our webinar: Register now. Deep Dive How brands are taking extra precaution to avoid coronavirus insensitivities Campaigns are getting dropped for fear of associating with the virus, but an overreaction could also have its downsides. Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors. EMarketer: Coronavirus will slow 2020 ad spending growth to 7% Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world. Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots With more people looking for painting experts, the new positivity-focused effort celebrates craftspeople and their love for their work. Column Comic Dive: CMO Shift Change Marketing leaders are shuffling around in the QSR space, with some executives taking new roles at sister restaurants as competition heats up. Read more news Featured Resources FROM: Maritz Motivation Leveraging data to improve loyalty marketing strategies The Split Personality of Loyalty: Uncover insights that allow you to focus on the consumers that matter most to your business The Insider's Guide to Customer Loyalty: Hear strategic advice from loyalty experts to improve your best marketing tool - your loyalty program Is Cash Really King?: Understand a scientific approach to determining whether cash or non-cash rewards are more appealing What We're Reading CNN Nike, Urban Outfitters and other retailers shuttering stores temporarily because of coronavirus Digiday After the shock, ad industry grimly prepares for a prolonged downturn AdExchanger In The Face Of An Economic Downturn, Programmatic May Be Well Positioned Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio View all resources Upcoming Event How to Achieve Ultimate E-commerce Balance April 16, 2020 - April 16, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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