March 9 - Volkswagen taps 'Billions' star for excess-focused ads | SXSW canceled on coronavirus fears

SXSW cancels conference on coronavirus fears; AI rejected by a growing number of marketers, study says; Campaign Trail: Kind taps limited-edition packaging as purposeful creative View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 9,​ 2020 BROUGHT TO YOU BY — mGage Top 4 Reasons Your Brand Should be Texting Take your customer experience to a new level by embracing mobile messaging as the cost-efficient business communication channel that it is. Read more! PUBLISHER'S NOTE With over 20 daily publications, Industry Dive, the company behind Marketing Dive, provides in-depth reporting and insights into the news and trends that impact the most competitive industries. To expand this effort, we are excited to announce a new publication dedicated to the trucking industry. Publishing today, Transport Dive will cover everything that trucking and fleet management leaders need to know. As with all of our brands, you will benefit from the expanding collaborative journalism that allows us to drill deep into your relevant industry while also sharing cross-vertical insights. Know anyone who works in the space? Please share the news and refer them to Transport Dive. As always, thank you for reading and supporting our publications and for helping us grow our journalism to serve more industries. Sean Griffey CEO Industry Dive Twitter | Email Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess Starring Paul Giamatti and Kieran Culkin, a new campaign highlights the Atlas Cross Sport SUV as a reasonable purchase among outlandish buys. SXSW cancels conference on coronavirus fears The cancelation is another sign of how the virus and associated illness are disrupting event sponsorships, conferences, exhibitions and experiential marketing efforts. AI rejected by a growing number of marketers, study says One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech. Column Campaign Trail: Kind taps limited-edition packaging as purposeful creative Timed to International Women's Day, a move by the snack maker tailored a popular item's packaging to a campaign mission while maintaining the brand's core visual identity. Read more news What We're Reading The Drum Why Purell can't talk about the coronavirus in its marketing and communications Adweek Yes, Shell Is Changing Its Name to She'll for Women's Day (But Only at 1 Station) AdExchanger Can LiveRamp Survive The Cookie Apocalypse? Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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