March 6 - Jimmy John's names new CMO | Kind uses packaging to push purpose

Campaign Trail: Kind taps limited-edition packaging as purposeful creative; Jeep leans on fans, multichannel campaign to build off-road community; ANA: Marketing's data-driven potential at risk if educational skills gap persists; Ancestry opens archives to celebrate the history of women's suffrage View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 6,​ 2020 Jimmy John's names Sonic's Darin Dugan as CMO Dugan replaces John Shea, who served in the role for just over two years, and follows several management shuffles by parent company Inspire Brands. Column Campaign Trail: Kind taps limited-edition packaging as purposeful creative Timed to International Women's Day, a move by the snack maker tailored a popular item's packaging to a campaign mission while maintaining the brand's core visual identity. Jeep leans on fans, multichannel campaign to build off-road community With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler. ANA: Marketing's data-driven potential at risk if educational skills gap persists Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data. Ancestry opens archives to celebrate the history of women's suffrage In a bid to register new users, the site is giving away thousands of historical documents around the 19th Amendment's centennial. Read more news Study Shows Gen Z Prefers to Purchase In Stores Many formerly online-only brands such as Casper and Allbirds are opening showrooms to stay competitive. Learn how to site your next store in our upcoming webinar. Register Now What We're Reading Retail Dive Allbirds founder: Being a sustainable business is 'not that hard' Ad Age BMW’s first logo change in 23 years is polarizing Adweek CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room The Wall Street Journal Facebook Removes Trump Campaign Ads, Citing Census Interference Policy Digiday ‘A big drop in demand’: Confessions of a media buyer on managing coronavirus fallout Suggest a story we should read From Our Library Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Event How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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