June 13 - Ben & Jerry’s ad campaign calls for more activists | Oracle exits advertising business

Oracle exits advertising business following revenue falloff; How Skyy vodka is reformulating disruption for a new generation; What Apple’s adoption of RCS for iPhones could mean for marketers; How BodyArmor’s CMO is playing catch-up in the crowded hydration market View online | Signup

Daily Dive June​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Research suggests marketers need more Uh-oh. Only 30% of marketers consider their work “very effective,” according to HBR-AS research, sponsored by Quad. How can we course-correct? Read the report.   Ben & Jerry’s first ad campaign in years is a call for more activists The brand’s first such effort in nearly a decade calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing. Oracle exits advertising business following revenue falloff The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago. How Skyy vodka is reformulating disruption for a new generation A campaign running heavily on digital channels uses retro visuals and nostalgia to stand out while nodding to the brand’s marketing heritage. Sponsored Content by Industry Dive 3 critical challenges confronting B2B leaders in 2024 Data from 14M+ leaders across 36 industries revealed three common trends. See how top brands are responding—along with key insights from industry strategists. Read now. From the archives What Apple’s adoption of RCS for iPhones could mean for marketers Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages. Q&A How BodyArmor’s CMO is playing catch-up in the crowded hydration market Tom Gargiulo explains how the Coca-Cola brand has shifted its media mix and leveraged sports and music partnerships to boost the brand. Opinion Why brands should be championing women’s sports from sideline to spotlight The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Retail Dive Lowe’s names chief marketing officer Social Media Today BeReal Sold To French Video Game Developer for $500M Ad Age Samsung joins measurement consortium, but its role remains unclear The Wall Street Journal Redstone’s National Amusements Ends Deal Talks With Skydance Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Company Announcements Press releases from companies in your industry. Movable Ink Expands Da Vinci AI Product Offerings and Introduces Creative IQ, Messaging IQ, and Performance IQ Press release from Movable Ink Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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