March 3 - Hefty taps world's strongest man in sustainability spot | Coronavirus concerns cut ad revenue outlook

NYT cuts Q1 digital ad revenue outlook amid coronavirus concerns; Victory Brewing promotes laughter amid tense times with comedy tour; Nonprofits and consumer brands borrow from each other's playbook to engage millennials; ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 3,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our playbook: Download now. Hefty taps world's strongest man for 1st sustainability-focused campaign Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources. NYT cuts Q1 digital ad revenue outlook amid coronavirus concerns Zenith also revised its projections for the year, which previously said global ad spending would rise 4.3% to $666 billion. Victory Brewing promotes laughter amid tense times with comedy tour The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew. Sponsored Content by Acxiom Tackling identity's biggest challenges in a cookieless world Identity is the key to creating a singular customer view across channels, devices and touchpoints, in addition to guiding a superior customer journey. Nonprofits and consumer brands borrow from each other's playbook to engage millennials Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands. ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition The ad-supported OTT service also introduced an updated interface to help viewers find movies, shows and on-demand programming. Opinion Blockchain may be the answer to marketers' trust gap The technology can slash fraud, provide reliable metrics for digital advertising and help marketers safeguard consumer privacy, writes PwC's U.S. CMO Matthew Lieberman. Read more news Study Shows Gen Z Prefers to Purchase In Stores Many formerly online-only brands such as Casper and Allbirds are opening showrooms to stay competitive. Learn how to site your next store in our upcoming webinar. Register Now What We're Reading Adweek How Ulta Beauty Keeps Its Challenger Brand Spirit With 1,200 Stores in All 50 States Digiday Wpromote is acquiring DTC performance marketing agency Metric Digital Business Insider eBay, Domino's, and more are using AI that's eerily human-like to write ads and emails — the CEO behind the tech explains how it works Suggest a story we should read Upcoming Events Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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