March 10 - Taco Bell taps TikTok for TV ad | Kool-Aid Man is missing

Kool-Aid Man goes missing in new campaign; Wingstop pays fans to be walking billboards; Method spurs higher CTR with Reddit's new 'trend takeover' ads; The age of data privacy: personalization's existential crisis? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 10,​ 2020 BROUGHT TO YOU BY — mGage Top 4 Reasons Your Brand Should be Texting Take your customer experience to a new level by embracing mobile messaging as the cost-efficient business communication channel that it is. Read more! Taco Bell taps TikTok's vertical video format for TV ad The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys." Kool-Aid Man goes missing in new campaign Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor. Wingstop pays fans to be walking billboards The fast-food joint is transferring its OOH budget to loyal fans, giving Instagrammers who wear special branded merchandise $10 via Venmo. Method spurs higher CTR with Reddit's new 'trend takeover' ads With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post. Opinion The age of data privacy: personalization's existential crisis? While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke. Read more news The Marketing Department of the Future To meet new roles and challenges, today’s marketers must assess how their function can best contribute to a digitally transformed organization. Find out how in our upcoming webinar. Register Now What We're Reading Digiday Advertising Week Europe postponed over coronavirus concerns Adweek AMC Networks Cancels Upfront as Coronavirus Fears Wipe Out March Events TechCrunch Stitch Fix’s sharp decline signals high growth hurdles for tech-enabled startups Axios Vox Media and Google launch "Concert Local" ad network Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio Industry Report Industry Outlook Report: The Future of E-commerce By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET How Marketing Will Lead Businesses in 2020 and Beyond March 26, 2020 - March 26, 2020 | Webinar 11:30am ET 3 Keys to Increasing Customer Lifetime Value April 1, 2020 - April 1, 2020 | Webinar 2pm ET 3 Vulnerabilities of Location-Based Marketing Data April 8, 2020 - April 8, 2020 | Webinar 2pm ET How to Achieve Ultimate E-commerce Balance April 15, 2020 - April 15, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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