Jan. 31 - Doritos redefines ‘bold’ in first global brand platform | YouTube revenue tops $9B in Q4

YouTube revenue tops $9B in sign ad-spending appetites are recovering; NFL team sponsorship revenue hits $2.35B; How media partners can communicate brand momentum in 2024; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 31,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Creating Hyper-Targeted Mobile Marketing More than half of shoppers worldwide said that shopping on mobile was an important factor when deciding which brand to buy from. Learn how to make hyper-targeting work in this playbook.   Doritos’ first global brand platform revolves around self-expression “For the Bold in Everyone” looks to drive relevance with new generations by encouraging consumers to rethink personal biases and embrace their passions. Earnings YouTube revenue tops $9B in sign ad-spending appetites are recovering A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats. NFL team sponsorship revenue hits $2.35B The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report. Sponsored Content by Industry Dive 2024 observances, holidays, & awareness months for marketers Seamlessly align your campaigns with cultural moments cherry-picked with marketers from all walks in mind. View list. Opinion How media partners can communicate brand momentum in 2024 Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno. Tracker Super Bowl LVIII: Tracking every ad Budweiser, Oreo and Lindt revealed their ads, Bud Light has again tapped Post Malone and BMW released a teaser starring actor Christopher Walken. Read more news 2024 Content Marketing Predictions [Infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now From Our Library Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading The Wall Street Journal Allen Media Group Makes $14.3 Billion Offer for Paramount Global CNBC To stream or not to stream: Hollywood studios could send more films to the big screen as Wall Street pushes for profits MediaPost TikTok Tests Feature To Make All Videos Shoppable Suggest a story we should read Upcoming Events 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. iLawyer Marketing Study Reveals Top 5 Reasons Consumers Leave a Law Firm Website Press release from iLawyer Marketing Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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