Jan. 25 - Bud Light key to AB InBev’s Super Bowl plans | Heinz celebrates ‘The Wait’ for ketchup

Heinz celebrates diners who wait for its ketchup in global campaign; Data-driven marketing investments to top $36B in 2024, report finds; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive The State of Generative AI in Marketing Join the editorial team at Marketing Dive to explore how generative AI is shaking up the business world and where the tech is headed next in this upcoming editorial event.   Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy. Heinz celebrates diners who wait for its ketchup in global campaign The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. Data-driven marketing investments to top $36B in 2024, report finds A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story. Sponsored Content by Meta The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions. Tracker Super Bowl LVIII: Tracking every ad Kawasaki shared a mullet-filled ad, Pringles revealed Chris Pratt as its celeb guest and E-Trade, Michelob Ultra, Budweiser and Bud Light are back. Read more news 2024 Content Marketing + Demand Gen Predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. Learn More From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading Ad Age Amazon Prime Video offers incentives for ad tier after lackluster initial demand Inside Radio Nielsen To Move Scores Of U.S. Jobs Overseas Amidst New Round Of Layoffs Adweek Havas Agencies Could Be Stripped of B Corp Certification Due to Shell Account Win CNBC Microsoft lays off 1,900 workers, nearly 9% of gaming division, after Activision Blizzard acquisition Suggest a story we should read Upcoming Events 30 JAN Webinar | 2 p.m. ET Tackling Data Roadblocks to Power 1:1 Customer Relationships Presented by studioID and Simon Data 01 FEB Webinar | 1 p.m. ET 2024 Content Marketing Predictions (And How to Navigate Them) Presented by studioID 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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