Sept. 7 - How Lowe’s is using its NFL deal to inspire DIYers | Mattel strikes YouTube ad sales partnership

Mattel strikes YouTube ad sales partnership as child safety concerns rise; World Surfing League promotes finals with Candy Crush tournament; Could Peloton’s brand refresh mark the start of its comeback? View online | Signup | Forward

Daily Dive Sept.​ 7,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Drive Conversions with Influencer Marketing To compete in the eCommerce space, optimizing social media with influencer partnerships is essential. Learn why influencer marketing is crucial for brands and how to get started in this webinar.   Q&A How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand. Mattel strikes YouTube ad sales partnership as child safety concerns rise A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels. World Surfing League promotes finals with Candy Crush tournament The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon. Could Peloton’s brand refresh mark the start of its comeback? Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app.  Read more news From Our Library Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Trendline Inside the latest trends in direct-to-consumer Supported by BigCommerce Playbook Master Sweepstakes Challenges: Strategies for Optimal Activations Custom content for Snipp View all resources What We’re Reading TechCrunch Tubi sees impressive growth, with over 74M monthly active users The Wall Street Journal Meta’s New Ad Campaign Reminds People That VR Is Already Here Ad Age Nielsen laying off 9% of its global workforce Suggest a story we should read Company Announcements Press releases from companies in your industry. Acast Gives Reprise Activewear a “Power-Up” with $10K in Free Advertising Press release from Acast Luminary partners with Acast to bring Luminary Original podcasts to wider audience Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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