Sept. 12 - Coke’s AI-created flavor | Lunchables brings kids’ imaginations to life

Lunchables brings kids’ imaginations to life for Grilled Cheesies debut; McCann streamlines social, influencer services under new content studio; Toyota unifies multicultural, mainstream messaging in multi-agency campaign View online | Signup | Forward

Daily Dive Sept.​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Optimizing Your Promotions Campaigns Despite their potential, promotional activations can come with challenges that put your brand at risk. Explore how to captivate your target audience and yield meaningful results in this playbook.   NOTE FROM THE EDITOR As the end of the year quickly approaches, be sure to reserve your seat for our upcoming holiday season preview on Thursday, Sept. 21. At this free virtual event, join industry experts and journalists from several Industry Dive publications as they provide insights around a season that is sure to present unexpected twists and turns. Attendees will learn from marketing experts how some of the biggest brands are balancing the right messaging with the best channels for investment to make sales shine this holiday season. Sessions featuring experts from the retail and supply chain industries will take deep dives into consumer sentiment, shopping trends and more. As always, thanks for reading, Chris Kelly Reporter, Marketing Dive Email Coca-Cola launches beverage created with the help of artificial intelligence Coca-Cola Y3000 is the latest flavor to launch under a Creations platform designed to highlight its signature soda while drawing in younger consumers. Lunchables brings kids’ imaginations to life for Grilled Cheesies debut Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product. McCann streamlines social, influencer services under new content studio McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur.  Toyota unifies multicultural, mainstream messaging in multi-agency campaign A Total Toyota strategy strives to bring more cohesion to the automaker’s marketing around its new midrange Grand Highlander SUV. Read more news Mobile Marketing Strategies for the 2023 Holidays During the holidays, formidable strategies for driving purchases and maintaining customer loyalty are vital for retailers. Learn how to strengthen your mobile marketing strategies in this webinar. Register Now From Our Library Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind Survey Report The Role of Loyalty in Getting and Keeping Customers Custom content for Cardlytics View all resources What We’re Reading Variety Disney, Charter Settle Cable Dispute Hours Before Debut of ESPN’s ‘Monday Night Football’ MediaPost Senate Urged To Scrap Online Safety Bill Digiday An advertiser’s guide to the Justice Department’s case against Google’s search empire Suggest a story we should read Upcoming Events 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive 27 SEP Webinar | 1 p.m. ET The Gift of Intelligent Mobile Marketing for Holiday 2023 Presented by studioID and Vibes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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