Weekender: Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

Signup | Forward Weekender June​ 10,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — impact.com 4 types of influencers and how to manage them Influencer Marketing comprises many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.   Column Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life Created with agency Agent A, an evolution of the "Water Down Nothing" campaign helped the challenger brand bring buzzy tech to a growing category. McDonald's brings back Grimace for birthday party nostalgia The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up. Energy Drink Zoa adopts gender-neutral identity for major refresh "Fuel Something Bigger" shifts the energy drink from the gym towards the everyday consumer and highlights the brand's colorful new packaging. Sprite remixes 'Rapper's Delight' for summer-long hip-hop celebration The salute to hip-hop's 50 years includes a new flavor, new packaging, a tie-up with Drake's tour and an ad starring Latto, Nas, Rakim and GloRilla. Walmart Connect expands in-store ad formats as shoppers return en masse The company's ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network. Toyota signs on as first official auto partner of Major League Pickleball The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How Target went from loud and proud — to silent The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message. Understand Customers Through Zero-Party Data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar. Watch Now From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The latest marketing strategies in banking Supported by FedEx Trendline The latest trends in direct-to-consumer retail Supported by Nebulab View all resources Best of What We're Reading Retail Dive Walmart launches accelerator program for Web3 startups Variety Zuckerberg Takes Jabs at Apple’s High-Priced Vision Pro Headset: ‘No Magical Solutions’ That Meta Hasn’t ‘Already Explored’ Bloomberg Spotify Cut Staff, Talent to Enter its YouTube Era The Wall Street Journal PGA Tour Deal With LIV Golf Puts Sponsors on the Spot Ad Age NFL unveils Pride fashions, says it’s ‘full speed ahead’ on its LGBTQ+ support Variety Twitch Nixes Branded-Content Rule Changes After Backlash Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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