June 6 - Michelob Ultra is NBA’s 1st global beer partner | Apple’s iOS 17 enhances personal experiences

Apple focuses on personal experiences for iOS 17 at WWDC reveal; Walmart Connect expands in-store ad formats as shoppers return en masse; Publicis plants flag with responsible AI by joining industry coalition; Twitter’s ad revenue continues decline under Musk View online | Signup | Forward

Daily Dive June​ 6,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 4 types of influencers and how to manage them Influencer Marketing comprises many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.   AB InBev’s Michelob Ultra becomes NBA’s first global beer partner An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court. Apple focuses on personal experiences for iOS 17 at WWDC reveal At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset. Walmart Connect expands in-store ad formats as shoppers return en masse The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network. Sponsored Content by Stirista How access to strong data helps brands identify and sell to a high-value audience Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend. Publicis plants flag with responsible AI by joining industry coalition C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP. Twitter’s ad revenue continues decline under Musk A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported. Read more news Understand Customers Through Zero-Party Data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar. Watch Now From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Trendline The latest marketing strategies in banking Supported by FedEx View all resources What We’re Reading MediaPost Ben & Jerry’s Pulls Ads From Twitter, Cites Rising Hate Speech TechCrunch Apple’s Vision Pro headset seems too good to be real — because it basically is Marketing Brew Publishers’ group warns that generative AI content could violate copyright law Digiday The ANA parts ways with PwC in its ongoing ad tech transparency project BBC Microsoft to pay $20m for child privacy violations Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Company Announcements Press releases from companies in your industry. Andersen Launches a Specialized Marketing Department for Outsourcing Solutions Press release from Andersen Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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