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Retail media is expected to be the fastest-growing marketing channel in 2023. The upward trajectory comes despite macroeconomic headwinds, generating billions in revenue for companies that can spin aggregated shopper data into advertising networks. | Access for highlights including | - Walmart ad sales hit $2.7B as execs eye greater scale
- C-store chains are betting on retail media in 2023. But at what cost?
- Kroger's retail media guru on CTV ambitions and vanity metrics
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