Weekender: Popeyes celebrates New Orleans in first campaign by new AOR McKinney

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TRENDLINE Inside The Latest Data Marketing Strategies CMOs are experimenting with how to engage online consumers while not running afoul of privacy concerns. Learn which strategies are demonstrating the most return in this Trendline.   Popeyes celebrates New Orleans in first campaign by new AOR McKinney Creative highlights how the fast-food brand is in line with a "big city built below sea level [that] throws logic out the window and beads to strangers." Inside Chipotle's record-breaking Twitter promotion A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media. Jim Beam encourages togetherness in ad set to 'Sweet Caroline' The new global brand campaign "People Are Good For You" attempts to address an increase in loneliness and accompanies a brand refresh. Sponsored Content by Ziflow Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future. Amazon brings greater precision, interactivity to football streaming ads "Thursday Night Football" stood as the crown jewel of the company's NewFronts presentation, which also featured announcements around measurement partners and Freevee. YouTube embellishes Shorts ads as monetization struggles endure New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users' Shorts feeds. How Marketing Leaders are Managing Connected Work Discover how marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources Best of What We're Reading The Wall Street Journal Sweetgreen Marketing Chief Joins Food Delivery Startup Wonder Variety Apple Beats Targets as Quarterly Sales Drop 3%, Services Revenue Hits Record $20.9 Billion CNBC Warner Bros. Discovery reports big overall loss even as streaming turns a profit CIO Dive White House tackles AI’s rise, convening top tech CEOs Ad Age Uber Eats expands ads to PepsiCo, other CPG marketers Digiday Agency relationships with Amazon evolve as they adapt to retail media opportunities Suggest a story we should read Upcoming Event 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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