July 26 - Tremor acquires Amobee in $239M deal | Maybelline, Time Out partner for IRL dating

Maybelline pairs with Time Out to encourage IRL dating; Legacy ad agency outlooks perk up despite fragile environment; GroupM launches framework for cutting carbon emissions from ads View online | Signup | Forward

Daily Dive July​ 26,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Tremor acquires Amobee for $239M to scale video advertising ambitions The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint. Maybelline pairs with Time Out to encourage IRL dating The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating. Legacy ad agency outlooks perk up despite fragile environment Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media. Sponsored Content by Vericast 5 ways brands can thrive despite the increasing cost of marketing Everything costs more these days. Get five recommendations to adapt to a world where it just costs more to do business. GroupM launches framework for cutting carbon emissions from ads Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030. Read more news Featured Resources Sponsored Content by StackAdapt Digital Advertising Solutions You Need Audience Targeting 101 Webinar Generational Marketing Guide Programmatic Video Advertising Guide From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think StackAdapt Trendline The evolution of stores in 2022 Webinar - on demand Are You Set for Holiday Shopping? InMobi Playbook Using Your Checkout to Build Deeper Customer Relationships Parrot Playbook How Top Brands Are Reaching Full-Price Shoppers Amidst Inflation Scalefast View all resources What We're Reading CNBC Coca-Cola’s earnings top expectations as sales volume recovers from pandemic The Wall Street Journal Shopify to Lay Off 10% of Workers in Broad Shake-Up Variety Democrats Slam Hulu for Rejecting Abortion, Gun Ads Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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