Plants gone potty!: Webinar: Put Your Money Where Your Consumer Is - How Audience-Based Targeting Drives Higher ROI

Webinar Date: Wednesday, July 24th

Webinar Time: 1:00pm ET

Digital advertising is quickly expanding and changing the way CPG brands market their products. CPG companies know it's important to reach consumers through digital advertising, but it can be hard for them to know the impact online ads are having on in-store sales and which tactics are working best since they don't sell directly to their consumers, but instead through retailers.

Join Dena Feiger, Director, Multi-Touch Attribution at Nielsen, at 1:00pm ET on Wednesday, July 24th, as she shares the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI. The study includes results from 750 digital advertising campaigns for over 30 CPG brands totaling $258M in online spend.

You'll learn:

Why the type of data you use to target audiences matters
What type of data you should leverage to maximize ROI
How to utilize granular insights from MTA models
Recommendations for marketers for improving performance

Can't make the live webinar? Register anyway and we'll send you a link to the video recording to view on demand.

Put Your Money Where Your Consumer Is: How Audience-Based Targeting Drives Higher ROI

NIELSEN.COM

Want to reach 78,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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Plants gone potty!

Webinar: Put Your Money Where Your Consumer Is - How Audience-Based Targeting Drives Higher ROI

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