July 26 - Facebook's revenue growth slows | When is it okay to troll competitors?

Why trolling IHOP isn't the same as snacking on Papa John's woes; Restructuring and layoffs hit Publicis following P&G's production cuts, Adweek reports ; 85% of creatives believe AI will have the largest impact among emerging tech; Opt-in video a potential remedy for ad fatigue, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 26,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Win Back-to-School Season Discover how to build a vast shopper network—both online and off—that captures more back-to-school revenue. Learn more→ Why Facebook's revenue growth decelerated in Q2 and will slip further in H2 While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was.  Why trolling IHOP isn't the same as snacking on Papa John's woes Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool. Restructuring and layoffs hit Publicis following P&G's production cuts, Adweek reports Several executives, including Publicis New York's head of production and an executive producer, were reportedly laid off as part of the move. Sponsored Content by Marketing Dive Brand Studio How brands can use AI to avoid a social media crisis Learn how PR-savvy companies are using AI to gain a proactive approach to crisis management and breaking news in this free playbook. Download now → 85% of creatives believe AI will have the largest impact among emerging tech However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows. Opt-in video a potential remedy for ad fatigue, study finds Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea. Column Comic Dive: Papa, Hold the John Papa John's distanced itself from its founder following revelations that he used a racial slur.  Read more news What We're Reading Mobile Marketer Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows The Wall Street Journal Viewers Cut the Cable TV Cord Faster Than Expected Digiday 'We've reached critical mass': Advertisers see more options to buy ads only from publishers that have adopted ads.txt Food Dive Coca-Cola's diet drinks boost Q2 performance Suggest a story we should read Upcoming Event CouchCon: Virtual Video Marketing Conference Aug. 14, 2018 - Aug. 14, 2018 | Online Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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