July 25 - H&M taps influencers to inform designs | Dissatisfied social media users

Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs ; Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses; Has Casper put traditional mattress sellers to sleep?; PepsiCo replaces Coke at Madison Square Garden, ending 100-year run View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 25,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Win Back-to-School Season Discover how to build a vast shopper network—both online and off—that captures more back-to-school revenue. Learn more→ Column Comic Dive: Papa, Hold the John Papa John's distanced itself from its founder following revelations that he used a racial slur.  Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection.  Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction. Sponsored Content by Marketing Dive Brand Studio How brands can use AI to avoid a social media crisis Learn how PR-savvy companies are using AI to gain a proactive approach to crisis management and breaking news in this free playbook. Download now → Deep Dive Has Casper put traditional mattress sellers to sleep? The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed? PepsiCo replaces Coke at Madison Square Garden, ending 100-year run The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers.  IPG posts strong Q2 performance, advances growth targets An outlier in what's otherwise been a tough earnings season for the ad holding giants, the company was bolstered by the healthcare sector.  Q&A Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.  Read more news What We're Reading The Washington Post Waymo partners with Walmart to shuttle customers in self-driving cars AdExchanger Telco-Media Fail: Verizon Takes $658 Million In Writedowns After Go90 Closure AdAge Sergio Marchionne, turnaround virtuoso who built Fiat Chrysler, dies at 66 Bloomberg Technology Airbnb's NYC Bookings Could Be Cut in Half by New Rule Mobile Marketer Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO Suggest a story we should read Upcoming Event CouchCon: Virtual Video Marketing Conference Aug. 14, 2018 - Aug. 14, 2018 | Online Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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