Weekender: Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand

Signup Weekender Aug.​ 3,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Note from the editor If you can believe it, planning for the holiday season is already in full swing. The crucial period for advertisers brings with it a number of considerations, like how the economy is faring post-pandemic, what the latest shopping trends are and how marketers can overcome the challenges of consumer sentiment.  Join us on Wednesday, Sept. 18 from 12-5 p.m. ET for our virtual event, Insights Into the 2024 Holiday Shopping Season, to hear from a panel of industry leaders on those topics and more. The event will be co-hosted by our expert journalists across Marketing Dive, Retail Dive and Supply Chain Dive and is free to attend. You can register for the event here: https://resources.industrydive.com/insights-into-the-2024-holiday-shopping-season?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q32024HolidayDiveLive. Don’t forget, registration for the event is completely free — be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Chipotle drops 'burrito-proof' makeup with TikTok-viral cosmetics brand Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for "Lipotle," a lip stain timed to National Avocado Day. E.l.f. gets in on 'hot girl walk' TikTok trend in time for Olympics To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas. Publicis Groupe acquires influencer-marketing giant Influential The agency holding company will use Influential's platform in concert with Epsilon's insights to help clients find influencers to engage consumers. Sponsored Content by Marketing Dive’s studioID How Adore Me created a successful loyalty program For loyalty programs to work, they need to offer the kinds of high-value perks & opportunities that make membership a must-have. Learn from the Director of CRM & Loyalty at Adore Me on how to frame the right strategy in this episode. Q&A How Carter's is pitching kids' clothes to new Gen Z parents CMO Jeff Jenkins details the insights and strategy that drove "More Than Just Cute," the apparel brand's first work with agency Mischief. Stouffer's tackles meal-planning anxiety with ads dispelling 'dinner dread' Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register Now From Our Library Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic View all resources Best of What We're Reading Ad Age Google pulls Olympics AI ad after backlash Yahoo Apple beats Q3 expectations despite a decline in iPhone sales The Wall Street Journal Judge Overturns $4.7 Billion ‘Sunday Ticket’ Verdict Against the NFL Digiday Inside the deal structure of Outbrain and Teads’ billion-dollar merger Ad Age Amazon’s Black Friday NFL game sells out of ad inventory Variety Disney Lays Off 140 Employees in Television Division Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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