Aug. 26 - Celsius targets Gen Z with college football campaign | CarMax flips the script for new ‘Beetlejuice’ ads

CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads; Grey Goose links with tennis star for fashion-forward US Open campaign; Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette View online | Signup

Daily Dive Aug.​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Drive customer growth with a community Learn how to launch and leverage this brand-owned channel for your customers to collaborate and connect in our new virtual series. Save your seat.   Celsius centers campaign on college football to further Gen Z marketing The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels. CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and offers a fresh twist to the iconic “Day-O” tune. Grey Goose links with tennis star for fashion-forward US Open campaign The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament.  Column Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones. Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn how to blend print and digital, overcome vendor hurdles, and make informed budget decisions despite economic uncertainty in this webinar. Watch Now From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading The Wall Street Journal Nestlé CEO Abruptly Ousted as Board Seeks Better Cultural Fit Retail Dive Mobile shopping forecast to drive over half of online holiday sales: report MediaPost A Tale Of 2 Upfronts: Linear -4%, Streaming +35% Suggest a story we should read Upcoming Event 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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