Aug. 15 - Lobos 1707 casts LeBron James as spy in new ads | Martha Stewart plays intern in Fiverr campaign

Martha Stewart is an underutilized intern in new Fiverr campaign; US Bank celebrates Black achievement with zines in The New York Times; Allbirds CMO on why brand building is key to company’s turnaround plan View online | Signup

Daily Dive Aug.​ 15,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID First-Party Data Strategies and How to Implement Them Find out why more and more marketers are turning to first-party data strategies and behavioral data to boost their company’s marketing efforts in this playbook.   James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value. Martha Stewart is an underutilized intern in new Fiverr campaign The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace. Exclusive US Bank celebrates Black achievement with zines in The New York Times To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first. Sponsored Content by Industry Dive 2024 demand gen marketing field guide Build buzz and drive qualified leads with this collection of 15+ deep dives, how tos, checklists, and more. Read now. Q&A Allbirds CMO on why brand building is key to company’s turnaround plan CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business. Read more news The Role of Print in Evolving Marketing Strategies In this webinar, hear from marketing experts on the challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Retail Dive FTC finalizes rule to prohibit sale or purchase of fake reviews Digiday As political ad spend faucet opens, CTV media stands to be a major winner Adweek Publishers Are Redoubling Their Presence on Reddit As the Platform Rises in Search Visibility Yahoo Finance Walmart beats sales, raises outlook as higher income consumers continue to turn to the retail giant Suggest a story we should read Upcoming Events 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. Bestselling Author and Global Marketing Leader Lindsey Carnett Announces Launch of New Book, The Marketing Maven Method: Secrets of a Maven Press release from Marketing Maven Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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