Aug. 5 - How Liquid Death ‘murders’ thirst with marketing | CMOs bet on creativity despite pressures

CMOs are betting on creativity despite mounting pressure: report; Amazon ranks as top brand on TikTok by earned media value: report; Multichannel marketing remains a challenge: Here’s what the numbers say View online | Signup

Daily Dive Aug.​ 5,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists explore challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register now.   Q&A How Liquid Death cuts through marketing noise without big media buys Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market. CMOs are betting on creativity despite mounting pressure: report While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found. Amazon ranks as top brand on TikTok by earned media value: report Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform. Multichannel marketing remains a challenge: Here’s what the numbers say Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2. Read more news Creating Successful Loyalty Programs Hear from the Director of CRM and Loyalty at Adore Me on how to roll out a loyalty program that takes customer benefits to the next level in this new podcast episode. Listen Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel View all resources What We’re Reading Reuters Exclusive: Snickers maker Mars explores acquisition of Kellanova, sources say The Wall Street Journal Streamers Can’t Get Enough of True Story TV. Cue the Lawsuits. AP News Dow sinks 1,000 points, extending a global rout, as worries deepen about a US economic slowdown Marketing Brew Modelo’s TV ad spend lends new meaning to the term ‘beer money’ Suggest a story we should read Upcoming Events 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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