Aug. 29 - Chili’s CMO on brand’s winning value message | KFC names new US CMO

KFC names new US CMO to bolster turnaround efforts; Dove, Venus Williams support teen girls in sports with tennis-inspired soap; How Taco Bell is exporting its musical bona fides to grow internationally; What marketers must do to get retail media measurement right View online | Signup

Daily Dive Aug.​ 29,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Drive customer growth with a community Learn how to launch and leverage this brand-owned channel for your customers to collaborate and connect in our new virtual series. Save your seat.   Q&A Chili’s CMO on brand’s winning value message and evolving data strategy Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.  KFC names new US CMO to bolster turnaround efforts Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump. Dove, Venus Williams support teen girls in sports with tennis-inspired soap The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls. Sponsored Content by Amazon Amazon Ads uses AI to help pet brand GREENIES™ build brand love How GREENIES™ broke through the clutter, distinguished their brand from competitors and encouraged trial of their new, premium products. How Taco Bell is exporting its musical bona fides to grow internationally International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.” Opinion What marketers must do to get retail media measurement right The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton. Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn how to blend print and digital, overcome vendor hurdles, and make informed budget decisions despite economic uncertainty in this webinar. Watch Now From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Fashion Dive Temu accused of sending unsolicited marketing texts in class action lawsuit The Verge Yelp sues Google for antitrust violations Ad Age How agency search consultants are evolving as marketers lead more reviews Suggest a story we should read Upcoming Event 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. New ALIBI Music Slate Brings Energy and Emotion to Advertising Press release from ALIBI Music Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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