Aug. 13 - Liquid I.V. tests Netflix ads in latest campaign | Oreo, Coca-Cola team for new cookie and drink

Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands; LG boosts home appliances with competition show on Prime Video; WPP downgrades full-year outlook as it works to modernize offering View online | Signup

Daily Dive Aug.​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID First-Party Data Strategies and How to Implement Them Find out why more and more marketers are turning to first-party data strategies and behavioral data to boost their company’s marketing efforts in this playbook.   NOTE FROM THE EDITOR Retail media remains the fastest-growing channel in digital marketing, but it is primed for disruption as priorities shift among advertisers and network operators. There are a number of looming questions surrounding the area, including how the convergence of CTV and retail data is shaking up legacy media and where retail media networks fit within an organization. Join us on Wednesday, Sept. 25 from 2-4:30 p.m. ET for our virtual event, How to Navigate and Capitalize on Retail Media Networks, to hear from a panel of industry leaders on those topics and more. The event will be co-hosted by our journalists across Marketing Dive and Grocery Dive and is free to attend.  You can register for the event here: https://resources.industrydive.com/how-to-navigate-and-capitalize-on-retail-media-networks?utm_source=MD&utm_medium=Ed-Notes&utm_campaign=Q32024RetailMediaDiveLive. Don’t forget, registration for the event is completely free — be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Liquid I.V. helps consumers beat the summer heat with multichannel campaign “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.  Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands “Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line. LG boosts home appliances with competition show on Prime Video “Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000. Sponsored Content by Industry Dive [Webinar] The state of B2B marketing: what 20M+ leaders want Join two strategy execs as they dig into first-party data to reveal how leaders use content to make buying decisions—and how you can craft approaches to match. Register now. WPP downgrades full-year outlook as it works to modernize offering The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster. Read more news The Role of Print in Evolving Marketing Strategies In this webinar, hear from marketing experts on the challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading MediaPost CTV Demand Pushes Trade Desk Q2 Up 26% Adweek Ad Net Zero Will Take Over GARM’s Sustainable Media Work Ad Age ISpot gets full JIC currency certification including demos and exact spot TV measures Suggest a story we should read Upcoming Events 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. beMarketing Honored as a Philadelphia Business Journal Fast 50 Award Winner for Fourth Time Press release from beMarketing Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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