Weekender: What brands can learn about emotion from Olympic ads by Nike and Coke

Signup Weekender Aug.​ 10,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists explore challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register now.   Note from the editor Retail media remains the fastest-growing channel in digital marketing, but it is primed for disruption as priorities shift among advertisers and network operators. There are a number of looming questions surrounding the area, including how the convergence of CTV and retail data is shaking up legacy media and where retail media networks fit within an organization. Join us on Wednesday, Sept. 25 from 2-4:30 p.m. ET for our virtual event, How to Navigate and Capitalize on Retail Media Networks, to hear from a panel of industry leaders on those topics and more. The event will be co-hosted by our journalists across Marketing Dive and Grocery Dive and is free to attend. You can register for the event here: https://resources.industrydive.com/how-to-navigate-and-capitalize-on-retail-media-networks?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q32024RetailMediaDiveLive. Don’t forget, registration for the event is completely free — be sure to share the link with colleagues who may also be interested in attending. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Opinion What brands can learn about emotion from Olympic ads by Nike and Coke How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar's Jane Ostler. Q&A How Liquid Death cuts through marketing noise without big media buys Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers "murder" their thirst in an expanding market. Beanie Babies, Barbie and more: McDonald's new collector cups nod to past tie-ins The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2. Sponsored Content by Industry Dive Brand champions: 2024’s best sports marketing campaigns These brands are writing a new sports marketing playbook this season. See how their campaigns are changing the game. Read now. Google loses search antitrust case in blow to digital ad juggernaut "Google is a monopolist, and it has acted as one to maintain its monopoly," wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech. CMOs are betting on creativity despite mounting pressure: report While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found. 'Beetlejuice' sequel sells tickets in first-of-its-kind Roblox activation Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Back-to-school 2024: How brands can win younger consumers as uncertainty endures The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season. Creating Successful Loyalty Programs Hear from the Director of CRM and Loyalty at Adore Me on how to roll out a loyalty program that takes customer benefits to the next level in this new podcast episode. Listen Now From Our Library Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One View all resources Best of What We're Reading AdExchanger Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out Ad Age Paramount takes $6 billion TV network charge Fashion Dive HanesBrands to become ‘simpler, more focused business’ following Champion sale The Wall Street Journal Reddit’s Ad Business Grew 41% Last Quarter. Marketers Still Want It to Do More Variety Warner Bros. Discovery Takes $9.1 Billion Balance-Sheet Hit for Massive Drop in TV Network Values MediaPost ByteDance Takes On OpenAI With New Text-To-Video AI App Suggest a story we should read Upcoming Event 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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