Weekender: Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

Signup Weekender Aug.​ 24,​ 2024 | A roundup of this week’s most read stories

TRENDLINE Inside the Growth of Retail Media Platforms Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more in this Trendline.   Column Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones. Netflix, Google team to bring shoppable integration to 'Emily in Paris' Custom features within Netflix's ad-supported plan round out the effort, which leverages Google's Lens technology to allow viewers to shop the show. Simon Cowell judges Domino's Pizza alongside new quality captains The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions. Sponsored Content by CallRail Webinar: Demystifying AI for small business marketers Whether you’re an AI user or an AI skeptic, this session will help you determine whether AI fits into your business and evaluate the reliability and accuracy of AI marketing tools. Register here. Q&A Why Hinge turned real love stories into a zine written by literary stars CMO Jackie Jantos explains how "No Ordinary Love" was inspired by #BookTok and helps the "dating app designed to be deleted" reach Gen Z. Snoop Dogg and Solo Stove deliver 'Blunt Marketing' in latest ads The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.  Netflix boosts advertiser dealmaking with fine-tuned strategy The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities. Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn from industry leaders how to blend print and digital, overcome vendor hurdles, and make informed budget decisions in this webinar. Watch Now From Our Library Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch View all resources Best of What We're Reading Bloomberg YouTube Ads From Major Brands Are Landing on Project 2025 Videos Restaurant Dive Burger King offers 25% off food orders to Walmart+ members Ad Age Yeti CMO departs to lead marketing at AG1 Fashion Dive Universal Standard’s CEO talks inclusivity, legacy and brand-building Ad Age Influencers are launching newsletters—What brands need to know about platforms and sponsorships MediaPost Google Signs Deal To Serve Digital News Content, Funding California Media Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 25 SEP Virtual Event | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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