Aug. 20 - Netflix’s ad dealmaking advances | Snoop Dogg, Solo Stove reunite for ‘Blunt Marketing’

Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads; Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign; How marketers can leverage creative to combat the impacts of fossil fuel View online | Signup

Daily Dive Aug.​ 20,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Growth of Retail Media Platforms Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more in this Trendline.   Netflix boosts advertiser dealmaking with fine-tuned strategy The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities. Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.  Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots. Sponsored Content by Industry Dive [Webinar] The state of B2B marketing: what 20M+ leaders want Join two strategy execs as they dig into first-party data to reveal how leaders use content to make buying decisions—and how you can craft approaches to match. Register now. Opinion How marketers can leverage creative to combat the impacts of fossil fuel An essential gap remains in public awareness of the role fossil fuel companies play in the climate crisis, according to WRTHY’s Katie Harrison.  Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn from industry leaders how to blend print and digital, overcome vendor hurdles, and make informed budget decisions in this webinar. Watch Now From Our Library Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel Playbook Hotel Marketers: Stand Out From the Pack & Keep Customers Engaged Custom content for Wunderkind Webinar - on demand Uncovering the State of Marketing and Print Projects in 2024 Custom content for FedEx Office Industry Report The Challenges and Opportunities of Mobile App Marketing Custom content for Branch View all resources What We’re Reading Restaurant Dive Will Brian Niccol’s customer experience success as CEO of Chipotle translate to Starbucks? Bloomberg Harley-Davidson Drops Diversity Efforts After Attacks by Anti-DEI Activist The Verge Formula 1 is reportedly forcing some F1 creators to change their names Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 25 SEP Webinar | 2 p.m. ET How to Navigate and Capitalize on Retail Media Networks Presented by Marketing Dive and Grocery Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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