Aug. 8 - What’s driving effective back-to-school marketing? | Panera Bread nabs Papa Johns CMO

Panera Bread nabs Papa Johns CMO following menu overhaul; NFL, GameSquare tap into football fandom for traveling creator series; How Google’s move to retain cookies will impact digital advertisers View online | Signup

Daily Dive Aug.​ 8,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists explore challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register now.   Deep Dive Back-to-school 2024: How brands can win younger consumers as uncertainty endures The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season. Panera Bread nabs Papa Johns CMO following menu overhaul The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach. NFL, GameSquare tap into football fandom for traveling creator series “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar. Sponsored Content by Industry Dive 4 breakout success brands (and their content strategies) How brands like Glossier and Gong went from zero to marketing hero. Take a look at the content strategies that got them there. Read now. Opinion How Google’s move to retain cookies will impact digital advertisers The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London. Read more news Creating Successful Loyalty Programs Hear from the Director of CRM and Loyalty at Adore Me on how to roll out a loyalty program that takes customer benefits to the next level in this new podcast episode. Listen Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel View all resources What We’re Reading The Wall Street Journal Reddit’s Ad Business Grew 41% Last Quarter. Marketers Still Want It to Do More Variety Warner Bros. Discovery Takes $9.1 Billion Balance-Sheet Hit for Massive Drop in TV Network Values MediaPost ByteDance Takes On OpenAI With New Text-To-Video AI App Suggest a story we should read Upcoming Event 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID Company Announcements Press releases from companies in your industry. Hyperscayle Welcomes Sara McNamara as Director of RevOps Press release from Hyperscayle, LLC Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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