Aug. 14 - Allbirds CMO details revamped marketing strategy | Choice Hotels names new creative, media agencies

Choice Hotels names new creative, media agencies to drive brand awareness; Snickers owner Mars to buy Kellanova for $35.9B; Lowe’s rebrands media network as it expands channel offerings; WeightWatchers debuts new creative as it navigates weight-loss drug boom View online | Signup

Daily Dive Aug.​ 14,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID First-Party Data Strategies and How to Implement Them Find out why more and more marketers are turning to first-party data strategies and behavioral data to boost their company’s marketing efforts in this playbook.   Q&A Allbirds CMO on why brand building is key to company’s turnaround plan CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business. Choice Hotels names new creative, media agencies to drive brand awareness Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.  Snickers owner Mars to buy Kellanova for $35.9B The deal for the Cheez-It and Pringles maker is the biggest in the food space since the Kraft Heinz merger in 2015.  TRENDLINE Where retail media stands in the marketing budget Retail media is primed to be an adland priority in 2024 as networks continue to proliferate across the space and marketer dollars flood the channel. Explore how marketers are approaching investments in this Trendline. Lowe’s rebrands media network as it expands channel offerings The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform. WeightWatchers debuts new creative as it navigates weight-loss drug boom Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year. Read more news The Role of Print in Evolving Marketing Strategies In this webinar, hear from marketing experts on the challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Restaurant Dive Starbucks names Brian Niccol as its CEO The Hollywood Reporter Olympics Close With Huge Ratings Gains for NBCUniversal Digiday Criteo is holding M&A discussions with Skai to bolster its retail media play The Wall Street Journal Paramount to Close TV Studio Amid Restructuring Suggest a story we should read Upcoming Events 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. ALOHA Creates the World's Most "Deliciously Satisfying" Ad Campaign Press release from ALOHA Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip