Aug. 2 - Amazon misses on Q2 ad sales | Inside the challenges of multichannel marketing

Multichannel marketing remains a challenge: Here’s what the numbers say; Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign; How Carter’s is pitching kids’ clothes to new Gen Z parents View online | Signup

Daily Dive Aug.​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Earnings Amazon misses on ad sales while Prime Video push ramps up The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch. Multichannel marketing remains a challenge: Here’s what the numbers say Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2. Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest. TRENDLINE Maximizing marketing dollars on retail media platforms Industries from airlines to financial services are adopting the media network model to try and replicate the success of companies like Amazon and Walmart. Explore the latest trends from marketing's rising channel in this Trendline. Q&A How Carter’s is pitching kids’ clothes to new Gen Z parents CMO Jeff Jenkins details the insights and strategy that drove “More Than Just Cute,” the apparel brand’s first work with agency Mischief. Read more news The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register Now From Our Library Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic View all resources What We’re Reading Ad Age Google pulls Olympics AI ad after backlash Yahoo Apple beats Q3 expectations despite a decline in iPhone sales The Wall Street Journal Judge Overturns $4.7 Billion ‘Sunday Ticket’ Verdict Against the NFL Digiday Inside the deal structure of Outbrain and Teads’ billion-dollar merger Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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