Aug. 28 - Hyundai’s former CMO Zepeda departs | How Taco Bell is using music to grow internationally

How Taco Bell is exporting its musical bona fides to grow internationally; State Farm bundles football and fútbol for latest NFL-timed campaign; Calvin Klein debuts 2nd campaign featuring Jeremy Allen White; WARC: Global ad spend to top $1 trillion in 2024 View online | Signup

Daily Dive Aug.​ 28,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Khoros Drive customer growth with a community Learn how to launch and leverage this brand-owned channel for your customers to collaborate and connect in our new virtual series. Save your seat.   NOTE FROM THE EDITOR Join Marketing Dive on Wednesday, Sept. 25 from 2-4:30 p.m. ET for our virtual event, How to Navigate and Capitalize on Retail Media Networks, to hear from a panel of industry leaders as they discuss how the growing segment will impact strategy for retailers, brand marketers and agencies in the months ahead.  The virtual event will be co-hosted by our journalists across Marketing Dive and Grocery Dive and is free to attend. Be sure to secure your spot by using this link: https://resources.industrydive.com/how-to-navigate-and-capitalize-on-retail-media-networks?utm_source=MD&utm_medium=Ed-Notes&utm_campaign=Q32024RetailMediaDiveLive.  Don’t forget, the event is free to attend. Be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Hyundai’s former CMO Zepeda departs following internal reorganization Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division. How Taco Bell is exporting its musical bona fides to grow internationally International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.” State Farm bundles football and fútbol for latest NFL-timed campaign The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes. Calvin Klein debuts 2nd campaign featuring Jeremy Allen White “The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales. WARC: Global ad spend to top $1 trillion in 2024 The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial intelligence hype. Read more news Elevate Your Print and Digital Marketing Print marketing remains crucial in a digital age. Learn how to blend print and digital, overcome vendor hurdles, and make informed budget decisions despite economic uncertainty in this webinar. Watch Now From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources What We’re Reading Digiday Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say Adweek The DOJ Alleged Google ‘Destroyed’ Relevant Evidence Ahead of Its Antitrust Adtech Trial Bloomberg Meta Shuttering Augmented Reality Studio Amid Pivot to AI Suggest a story we should read Upcoming Event 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. Canvs AI Introduces Natural Language AI Customization for Thematic Analysis Press release from Canvs AI Claspo Solves the Customization and Complexity Gaps in Lead Capturing Tools, Empowering 1000+ Businesses Press release from Claspo Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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