Aug. 6 - Google loses search antitrust case | Inside Autodesk’s 2028 Olympic deal

Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’; Roku adopts Trade Desk’s UID2 to enhance audience targeting; How Liquid Death cuts through marketing noise without big media buys View online | Signup

Daily Dive Aug.​ 6,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists explore challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register now.   Google loses search antitrust case in blow to digital ad juggernaut “Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech. Q&A Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’ CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties. Roku adopts Trade Desk’s UID2 to enhance audience targeting The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans. Sponsored Content by Industry Dive The state of B2B marketing: what 20 million leaders want In 2024, the marketer who knows their B2B audience best will always win. Get your intel straight from the source. Register now. Q&A How Liquid Death cuts through marketing noise without big media buys Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market. Read more news Creating Successful Loyalty Programs Hear from the Director of CRM and Loyalty at Adore Me on how to roll out a loyalty program that takes customer benefits to the next level in this new podcast episode. Listen Now From Our Library Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Trendline What experiential retail looks like in 2024 Supported by Uberall Webinar - on demand How to Drive Advertiser Performance While Improving Sales Custom content for Kevel View all resources What We’re Reading Marketing Brew Advertisers say their Google ads are showing up on X. Why? CFO Elliot Management letter says AI is overhyped and Nvidia is in ‘bubble land’: Trial Balance CNBC Yum Brands reports mixed results as Pizza Hut and KFC same-store sales fall Suggest a story we should read Upcoming Event 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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