Weekender: Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

Signup Weekender Aug.​ 17,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID First-Party Data Strategies and How to Implement Them Find out why more and more marketers are turning to first-party data strategies and behavioral data to boost their company’s marketing efforts in this playbook.   Fanta debuts QR code-powered 'Beetlejuice' flavor for Warner Bros. tie-in The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets. WeightWatchers debuts new creative as it navigates weight-loss drug boom Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand's second AOR appointment in the past year. Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands "Besties" are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Learn more. Q&A Allbirds CMO on why brand building is key to company's turnaround plan CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business. Liquid I.V. helps consumers beat the summer heat with multichannel campaign "Indulge in Hydration" was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.  The Role of Print in Evolving Marketing Strategies In this webinar, hear from marketing experts on the challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Learn More From Our Library Playbook 5 Trending Shopping Behaviors Driving In-Store Sales Custom content for FedEx Office Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards View all resources Best of What We're Reading The Wall Street Journal Brian Niccol’s Journey From Doritos Locos Tacos to Running Starbucks Wired NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes Food Dive You can’t ‘replicate a Celsius’: How the energy drink maker evolved from an unknown to category giant Digiday As the presidential election approaches, where do influencers come in? Retail Dive FTC finalizes rule to prohibit sale or purchase of fake reviews Digiday As political ad spend faucet opens, CTV media stands to be a major winner Suggest a story we should read Upcoming Events 27 AUG Webinar | 1 p.m. ET The State of B2B Marketing: What 20 Million Leaders Want Presented by studioID 18 SEP Virtual Event | noon ET Insights Into the 2024 Holiday Shopping Season Presented by Retail Dive, Marketing Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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