| I recently unveiled a unique new way I'm working with clients. The response has been awesome. But what's most exciting is the clients I'm working with are seeing immediate results. If you're interested in one-on-one help from me to get more clients from your content... Reply to this email and let's chat about it. Now, on to this week's ideas... *** The Starting Five1. How To Create Content That Resonates With A Hyper-Specific Niche Audience In this 51-minute video from my most recent podcast episode, I break down how to use content to attract B2B buyers. You can listen to the audio version of the episode here if you prefer. 2. Why You Should Ask For Something In Return For Your Free Offer Turns out it can make people more likely to sign up. 3. The 4 Tactics Lenny Rachitsky Used To Get 18,000 Paid Newsletter Subscribers Including how he launched it, promotes it, and retains paid subscribers. 4. How To Improve The Beginning Of A Piece Of Content This will help you grab attention in your next podcast episode, video, blog, or social post. 5. How To Build Systems (So Your Business Runs Without You) Including how to create a "value engine." *** Sources and Sponsors• Here's how to reach the 35,000 subscribers who love this newsletter (twice!) for just $350. • Nervous System Mastery is a 5-week course teaching science-backed protocols to cultivate greater calm and agency over your internal state. • Be the most human person in the tech conversation. Subscribe to Hobbyist Academia today! • The Email Intelligence newsletter is your source for the latest in email newsletter publishing and marketing. • The Storythings newsletters help you become a better storyteller. • Join the 55,000 subscribers who read this newsletter about strategy, startups, and marketing. *** A Soundtrack For Your WeekYou know music that's kind of punk, kind of pop, kind of angry, kind of happy, and kind of sad all at once? That's what landed on my new Bittersweet playlist. In case you missed it, here's last week's playlist: It's Spring Break 1993 and you're on a road trip. *** My Final Words Of The WeekIt's been a good week for learning how the most successful paid newsletters work their magic. In addition to the article I linked to above, here's a great interview with Ben Thompson, the mastermind behind Stratechery. Have an interesting week! Josh New To This Newsletter?Subscribe here to get what I share next week. |
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